The antidote for fragile strands. Strengthen weak, brittle, breakage-prone hair with this ultra-nourishing cleanser. Chia seed, bamboo and plant-based protein form a protective veil around each hair fiber to reinforce strands while a hyaluronic acid complex provides a surge of lightweight moisture.
KEY BENEFITS
- Gently cleanses hair without drying or stripping.
- Reinforces and strengthens fragile hair from the inside out.
- Forms a scaffold around each hair fiber to protect from external aggressors.
- Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
- Improves the tensile strength and elasticity of each hair strand.
CLAIMS
After just one use 81% felt their hair was more fortified** After just one week 87% felt their hair was more resilient** After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage** **Based on a consumer panel survey of 106 women.
• Hair is 2.9x more elastic* • Hair is 133% stronger* *Based on a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses
